This year the recruitment process at the prestigious Collegium Artes Liberales faculty at Warsaw University has just started. Direktpoint prepared a campaign promoting Artes Liberales amongst young people.
The task for Direktpoint
Direktpoint was entrusted with the task of developing a campaign promoting the esteemed Collegium Artes Liberales faculty at Warsaw University amongst future students. The objective was to reach out to the largest possible number of students and people interested in studying at that faculty. In addition, the campaign aimed to highlight the growing importance of the faculty graduates in the job market.
Two „Greeting packages” providing information on the Artes Liberales faculty and including lists of students, graduates, and professors, have been created for the students to decide whether such an educational path was right for them.
Visual communication has been adapted to the needs of young people and at the same time synchronized with the schedule of this year’s high school final exams. Traffic was directed to both landing pages from our targeted campaign on Facebook and from AdWords advertisements on Google.
- 6500 hits to the landing page site in one month (with a very limited media budget),
- 340 queries: downloaded PDFs and mail order packages,
- SEO - Top 3 in Google search for "recruitment college" phrase.