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#Campaigns & UX
20.02.2017, 08:54

Warsaw Stock Exchange - nationwide campaign and online contest for investors 

The competition was organized by the Warsaw Stock Exchange. The biggest Polish banks and financial bloggers were partners. Participants competed on the futures market with an online demo platform to win real money. They were supported by mentors (analysts from banks and trading firms) who were sharing their market insights. We were responsible for the overall project: UX & design, the photo shoot, web production, media buy, SEM & SEO, and social buzz.

The Futures Masters competition, organized by the Stock Exchange and the Central Securities Depository, has kicked off. It was addressed to all investors - regardless of the level of advancement - interested in futures trading.

dream team
Twelve of the biggest Polish financial blog influencers were partners of the event. At the time of the contest, each partner was promoting the event with landing pages and banners on their websites

The Warsaw Stock Exchange commissioned us to prepare and run a campaign promoting investing in futures. In addition, the campaign was to attract new investors and at the same time present the rules of the futures investment game in an interesting and educational way. Our concept included complex organization, communication, implementation, and coordination of an investment contest.

Direktpoint being the main contractor was responsible for the whole project: among others, for the design and production, implementation of the competition website, media purchase, communications as well as project coordination.

application form
One of the landing pages with an application form

As a part of the promotional and educational campaign, we have also established cooperation with 11 reliable and credible bloggers who write daily about investing, finance, and savings. We have agreed with each one of them on their responsibilities to be fulfilled in a given period of time. Some of them took part in the contest and posted their account on the blog.

facebook ads
Examples of the Facebook ads. We have used two visual lines to promote the contest, based on historical pictures and original contest graphics

Participants used a demo platform investing virtual capital, and they were able to win Real Money in each of the five weekly editions. Investors were supported by Mentors - financial analysts from leading brokerage houses and banks in Poland - sharing their insights and experience.


Among the Partners of our contest, there were 11 leading Polish brokerage houses and banks and each one named their representative - Mentor. We were responsible for the full coordination of the organization of the brokerage houses’ activities. Each Mentor was given access to the CMS of the contest page which enabled them to communicate directly with contest participants.

education package
The education package was an e-book designed for every contest participant.

With the help of experts from the Stock Exchange, we have prepared an educational “package” for people interested in investing in stock exchange futures. The Starter Pack included information useful to investors of different levels of advancement. It helped improve navigating in the futures environment and showed options for preventing possible loss.

We received great support from the side of the client - a designated workgroup was coordinating our work. Also, the co-promoter was Krajowy Depozyt Papierów Wartościowych, which is a central infrastructure institution responsible, among others, for the management and supervision of the depository.

Extensive AdWords and other media networks of the campaign were conducted. For every stage of the contest, we have changed the visual line of the banners and used other tricks to keep the conversion rate high.
Contest partners were the biggest Polish banks, brokerage houses, and financial institutions.
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