How to stand out in a public event using the digital space? Is it possible to catch customers' eye? What factor makes a brand rise above its competitors on a conference day?
TMS Europe, decided to attend the Forex Day Conference in Madrid. Client came with an idea of a one day competition. TMS asked us help to prepare the online website and look and feel of the event.
We were responsible for the visuals and the development of all the marketing goodies for the conference. One of the most important aspects on a event like this is to stand out. Omega watch as a main prize, trading legends like Andrea Unger on the spot ready to have a chat with a TMS potential clients - these are the cool extras that always do the job!
- We develop a microsite for the event. This competition started simultaneously on the event in Madrid and in other EU markets.
- We prepared the trade show design for the event. The whole set of roll ups, walls, flyers, brochures about TMS were designed.
As you can see, the event is only the tip of the iceberg. There is much work to do before, while and after the event. But if you put your heart, good ideas and some media budget - people will go back home feeling engaged by your brand.