TMS - expansion on the new European markets
Story by DP Press Team
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4 min read
We are the leading partner in a complex project of expansion on the new markets of brokerage house - TMS. A designated team spent almost 1500 hours on design & implementation. We worked with a TMS-designated team in all areas: from strategy through user experience design, the onboarding process, key visuals, and promotional videos to technology implementation (multi-language website, trading platforms adaptation, mobile application development).
Since 1997 TMS Brokers, the first currency brokerage house in Poland, has provided consultancy services on currency markets, CFD, futures contracts, and options. It has gained the reputation of a trustworthy brokerage and investment consulting agency, offering its clients a combination of expertise and thorough knowledge of the local market.
When dealing with the TMS Brokers case we took part in complex preparations for brand expansion – products and services – into new European markets. In the first stage, the company opened up to users of English, Lithuanian, Latvian, Estonian, Russian, and Spanish.
A designated Direktpoint team spent almost 1500 hours on implementation in the past 10 months of intensive work. We worked in all areas: from strategy through User Experience design, onboarding process, key visuals, and promotional videos to technology implementation (multi-language website, getting new clients, modification of trading platform, mobile application).
The launching of the popular TMS Non Stop application and website on foreign markets, which we co-developed for the Polish market, was a part of the implementation process.
Below are some of the explanation videos designed and produced for the media campaigns:
At the same time when Direktpoint was conducting its works, a designated team responsible for expansion on the client’s side was engaged in all areas related to expansion, supporting DP, coordinating the works, and completing other expansion tasks. The client’s IT department was overlooking the integration of new mechanisms with the existing systems.
After the implementation of the ecosystem, we started to work intensively on the development of our offer on new markets having solid support from TMS Brokers in digital marketing and development.
Visit the website.
