A news site with a closed system of premium content
The history of the Polish Union of Steel Distributors is tightly linked to the history of steel market development in Poland. Since 2010 Direktpoint has supported the union in the area of technological solutions. After years of using the www websites, the time had come to build a new platform. The task commissioned to our agency concerned building a completely new tool which was to combine image and sales functions in the part accessible to all users. After logging in, the new site was to provide current information to different types of users, and online tools. Our client needed a flexible and open solution for future years of their organization development.
The development process was a downright ‘textbook’ example – we built UX prototypes, technical documentation, as well as desktop and mobile graphic designs. To structure the website itself we suggested using Drupal 8, which eventually proved to be an excellent engine for the whole system.
The new website ensures independent service to several groups of users – both PUDS members and those who decided to subscribe to get individual temporary access to restricted content.
In addition, the system enables sales of PUDS products – access to premium content, reports, analyses, and registration to such events as conferences and training classes.
The system is integrated with the Freshmail tool which manages the dispatch of newsletters to different groups of users.
One of the purposes of the website is to promote companies in the union. The list and geographical search engine have been placed in an independent domain www.szukamstali.pl and thanks to that it can be promoted as an independent online tool among people interested in companies operating in that sector.
What awaits users after logging in to the premium zone?
First of all, the highest quality content is presented in a new elegant formula. The editorial team now has the tools allowing for an attractive presentation of content. "The Steel Weekly” – a weekly summary of developments in the steel market compiled by the editorial team. Apart from that users have access to dozens of current reports and sector analyses. We also shouldn’t forget about the Steel Price Index. It is the market barometer for selected steel products whose prices are quoted with fixed frequency – once a week and followed by most companies functioning on the steel market.
We hope that our work and its final effect will result in the growth of the prestige of the organization, a higher number of members, and thousands of premium users.
Scope of the Project:
- Construction of the sales website including advanced access to content,
- UX mockups, technical documentation,
- Design desktop & mobile,
- Implementation of the website in Drupal 8 technology (thunder),
- Integration with Freshmail.
Completion: Q4 2018
Visit the site.