#Campaigns & UX
11.02.2014, 10:00

"Map of free Poland" - how to achieve a 38% conversion rate

The Chancellery of the Polish Prime Minister has commissioned our agency to design and develop a campaign website in commemoration of the "25th anniversary of the establishment of Poland’s first non-communist government since the end of World War II".

A free-to-order map created by famous Polish young artists Aleksandra and Daniel Mizielinski - summarizing the main 25 years of freedom in Poland, can be viewed on a special landing page. It can be downloaded or ordered in print version free of charge.

The main assignment was to build a simple website that would encourage users to make a virtual journey and order the map.

Direktpoint was responsible for the design, development, and implementation as well as for ensuring the page is fully available according to WCAG 2 requirements.


  • 200 000 hits in 5 days following the launch,
  • 38% conversion - 38% of users visiting the page have filled out the form and placed an order. It is the highest conversion of an extended form we have been able to achieve so far.

The map could be downloaded directly from the website or ordered free of charge in the form of an elegant print version that would be mailed via postal service to the user. Our task was to create a website that would make it simple for the user to order such a map, and enable them to make a virtual journey at the same time.  The website also had to be compliant with WCAG 2.0 requirements.


Feel free to view or order the map.

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