Campaigns & UX
9.11.2017, 16:17

Christmas markets in Saxony

Plan your trip to Saxony's christmas markets  with a help of dedicated website and mobile app. 

Is there a Christmas Wonderland? Yes. The Saxony region. It's the land with hundreds of years of traditions and customs.  All this comes together during the Advent time.

The two oldest Christmas markets in Germany are located in Dresden and Leipzig . The Dresden Striezelmarkt is considered the oldest Christmas market in all of Germany, and today it attracts more then a million visitors in just one month!

We are responsible for a communication campaign of these events in digital media on the Polish market. Dedicated landing page, social media buzz,  SEM  &  FB media boost  and small FB contests - all these elements create hype and make it fashionable to visit Saxony in that period of time.

Visit the campaign website (Polish) 
Client: TMGS Dresden 
Agency: Direktpoint. Visit our site and let's work together on your next project!

Landing page design. Mobile first design makes it easier to use from smartphones.

Contests are the best way to create a quick buzz in the social channel. We had some cool small prizes - including a famous Dresdener Stollen cake...

If you are from Germany - you know the taste of this special cake.  

In an effectice social campaign you need to use as many types of FB ads as you can. Different users react to a different formats. The new ones introduced by FB from time to time are getting more attention from the users in the first stage they are available. Some of the Fall 2017 new FB fe​atures are presented by adespresso


Visit the campaing website (Polish​) 
Client: TMGS 
Visit the Direktpoint site

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